New partnership with global leader in analytics
Wednesday, October 6th, 2010International Customer Experience Analytics service ClickTale has appointed Clickthinking as one of their five global recommended consultants. We were thrilled when ClickTale approached us to join their list of associates, which also includes Semphonic, i.a. consultants, Summit Media and Webalytics – all four big industry names.
ClickTale is a well-established business which boasts a solid and extensive international customer base of brands such as Hallmark, Mint.com, and European telecommunications company O2. As one of five recommeneded consultants we will work with ClickTale, specifically in the regions of Africa and Australasia.
Web analytics are a vital component of what we do here at Clickthinking. In order to design and build websites that facilitate perfect online customer journeys we need to observe and measure user behaviour, and web analytics enables us to do this.
ClickTale’s cut-above-the-rest analytics
ClickTale’s advanced in-page analytics service is more specialised and insightful than any of its predecessors, offering exclusive features such as heatmaps and video recordings of invidual user journeys, and combining these with formal analytics.
The videos which document each user’s time on a site are a particularly handy feature. They allow us to watch how individuals navigate and engage with each page on a website so that we can identify weak points in the customer journey. enabling us to optimise the usability of our clients’ websites like never before.
Riana Meyer, Clickthinking’s Head of Conversion, will be integrating ClickTale’s solutions with our conversion-focussed strategies.
“ClickTale’s in-page analytics provide the critical information missing from regular analytics tools, namely what happens between one page view and the next. The real-time videos are the perfect complement to regular quantitative analytics data, delivering insight into the ‘why’ of online user behaviour.”
We anticipate a long and successful relationship with this renowned leader in the analytics field!
Read the full press release on BizCommunity, or visit ClickTale’s website to find out more about them.