New features for Player 23
Thursday, September 23rd, 2010Online marketing campaigns are getting more and more creative as South African agencies start to harness ever advancing technologies. We recently added two brand new features to Vodacom’s Player 23 online campaign to give the site a boost for the South African leg of the Vodacom Tri Nations.
Our challenge was to create something that would bring Springbok closer to the game with engaging features that encourage user participation.
Coach Call
Coach Call is a fun interactive feature whereby fans receive a phone call with a recorded message directly from Springbok Coach Peter de Villiers to their mobile phones. We built this application which combines online video produced by Draft FCB with audio message service technology.
Disruptive promotional messages currently bombard consumers frequently in the form of mobile text messages or email. This is also know as spam, and most people are immune to it. An audio message service or recorded voice phone call accesses the user in a fresh and unexpected way.
Vodacom Fan Cam
Created by Virtual Africa, this interactive high definition panoramic photograph of a packed stadium displays close up face level detail. Users are able to zoom right into the crowd and identify the individual faces of people who were there on the day of the match. Supporters can tags themselves and other members of the crowd and integrate the application with their Facebook accounts.
With this unique online feature fans are acknowledged for their support and are no longer annonymous faces in the crowd. The relationship between fans and the team becomes a bit more personal.
These two new features proved to be a great boost for Vodacom Player 23 online as traffic to the website shot from to around 65 000 visits by 50 000 unique visitors within two days from launch. We are especially proud to have worked for this campaign and get behind the Bokke for the 2010 season!
Check out both features on the Player 23 website, and read the press release on BizCommunity.