OIL goes live
Thursday, June 17th, 2010
It’s always one of the most satisfying feelings when a few months hard work and a good couple of late nights finally manifest into a beautiful end result. We were very excited to launch finally an all new website for brand and research consultancy OIL Insight last week.
OIL (Original Insight Learning) is a brand strategy agency owned by the Lowe Bull group. Our task was to build an online space to differentiate OIL and establish a more independent image for the company. Part of the challenge was to digitally represent OIL’s unqiue approach to brand strategy, which combines comprehensive research insights with creative solutions.
Our design team did a particularly great job in creating the colourful and striking website interface. The quirky cartoon-like illustrations, produced in collaboration with Once Horse Town, are customised for each page of the site, with an animation effect on the Home page. This visual theme is integrated throughout OIL’s various digital and social media channels.
Visit oilinsight.co.za to see the finished product! We are confident that our work will help OIL Insight maintain a solid and powerful online brand as they continue to develop as a business.
Read the story on BizCommunity.