The Clickthinking Blog | Scent Optimisation

Every month research bodies (Comscore, Nielsens etc) compare web properties and their respective market share.

Comscore produce a monthly report relating to the major web search properties.

Inevitably this leads to press releases and opinion pieces about Google dominating and Yahoo!, Microsoft and AOL either gaining or losing share.

I have enclosed the latest stats from Comscore for review.

I find these results misleading as often people inside and outside of the industry misinterpret them. As search providers, the key deliverable and differentiation point should be to deliver qualified results so that the searcher finds what they are looking for quicker (in less clicks, less time and ultimately searches less before locating the right result).

One shouldn’t value a search provider’s performance based on page impressions or search query volume. A better measurement would be to focus on the generated traffic volume from the search providers to destination websites.

It’s a new year; a year which is said to be the year for great things. 2010 is going to push South Africa onto a stage fit for competition against global leaders. We at Clickthinking also aim to push ourselves to greater heights ensuring that our clients remain the leaders in their respective fields.

We will continue to creatively maximise our skills and resources this year. We want to grow by sourcing the brightest talent. We strive to be recognised on the global stage.  

So we hope you are getting set and ready to shine once more. Let’s make 2010 a year to remember.