Corporate Identities within the digital space – keep it consistent, freshen it up
Posted by Anne ScharlowIn May 2011 I was asked to contribute to ClickTale’s Marketing Madness Blog series, a month-long tribute and daily guide to the world of online marketing. I highlighted some points worth repeating as we begin 2012:
After working within the digital industry for more than 8 years, 2 major points continuously stand out:
1. Digital is still not yet recognized and appreciated in all its glory as an established and integrated marketing channel.
2. Corporate Identity guidelines often clash with usability best practice.
What do we at Clickthinking recommend in order to achieve the best conversions from your corporate platform? Keep it consistent, but freshen it up. Read more in the published article:
http://blog.clicktale.com/2011/05/12/corporate-identities-keep-it-consistent-know-yourself/
Until next time, Conversion matters!
Anne