When Jupiter Drawing Room approached us to help out with a new campaign for The Sunflower Fund we jumped at the chance. The Sunflower Fund is a wonderful organisation which was founded in 1999 by parents of children with leukaemia, to try and get financial support and raise the number of bone marrow stem cell donors in South Africa.
The 1 in 100 000 Challenge was conceptualised as a build up to National Bandana Day on 12 October 2010. The campaign, designed by Jupiter Drawing Room, demonstrates the harsh odds that only one in every 100 000 people suffering from leukaemia will find a bone marrow stem cell match.
The Sunflower Fund has challenged popular personality DJ Fresh to ‘meet’ 100 000 people online in 1000 hours. Every user that signs up to join the challenge counts as a ‘meet’.
Digital integration
We designed and built an integrated mircosite which allows users to engage with the campaign via their Facebook accounts, pledge monetary donations, as well as send emails to their friends, inviting them to join the cause too.
A unique feature of the site is the campaign tracking feature, whereby each user who signs up is represented by a simple graphic profile. This allows users to be acknowledged for their contribution and also monitors the progress of the challenge to reach 100 000.
We also added a mechanism which monitors monetary donations and displays the individuals and companies who sponsor them.
The 1 in 100 000 Challenge runs until 12 October and there’s still a long way to go until the 100 000 target. Show your support for leukaemia and sign up to meet Fresh by visiting www.1in100000.co.za.