Nonsense: Facebook Will Rule the Web During the Next Decade – Advertising Age
Posted by Peter Stewart
“We’re at the very beginning of a major shift in how we find, consume and interact with information. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.”
Rubel in the above article uses statistics from Compete and Nielsen to motivate why he deems Facebook will become the dominant force in the next decade and how they will beef up their core features which will include email and search. No doubt, Media brokers (those with contracts to sell space on Facebook will jump on this information) and use it to excite advertisers into re-allocating their budgets.
What a load of nonsense! Google has been dominant because they match customers with relevant services and products better than anyone else via their search product. This is a service which advertisers are quite prepared to pay for and the ROI potential is very hard to beat.
Facebook on the other hand plays in a space which has proven very difficult to monetise. Once in a blue moon, I come across a campaign on Facebook that offers any value to the advertiser. This is definitely the exception rather than the rule. Until this changes, I think its preposterous to spin predictions about it being the next big commercial dominant player.
Sorry Steve, I’ve buried this article in the bucket with the ones that predicted that Geocities, AOL, Myspace…would become the next big thing
March 29th, 2010 at 10:52 am
BRAVO! While FB might be a great way for businesses to grow their communities it relies on the notion that these businesses have customers in the first place and that their members are active in promoting their products, services and values.It does not, as you so to rightly say, “match customers with relevant services and products”.
Long live Google and the concept of “the moment of relevance”; matching the consumer need at the right time and in the right place to the right supplier.